Psychic Skills Exploration & Development Essay Example for Free

Psychic Skills Exploration Development Essay Introduction: Welcome to my Free Ebook : Psychic Skills Exploration Development. Through this book I will be combining the courses I taught originally. The first part of the book is the very basics, the absolute beginnings of learning to understand the other senses, learning to find and meet with your Spirit Guides and more. The Second part is the content from my more advanced course. It includes a lot of development exercises, things to explore, and more. Although I am not teaching classes in a structured online forum anymore you may like to join the free discussion group that I moderate called Psychic Living (formerly Acheiving Psychic Awareness). In this group we discuss psychic ability and more from a Spiritual perspective that  welcomes and honors all paths as sacred. We also hold topic specific and general chats and have other files of interest etc. You can access the group at http://groups.yahoo.com/ group/psychicliving and feel free to strike up a conversation with like minded folks, use the group features etc. I am also including a list of FAQs. These small chapters will be at the end of the book and will cover questions that many students have asked. You may find some of your questions have been answered previously. If not feel free to email me, and as time allows I will be happy to answer some of your questions. I may even include the answers (anonymously of course) to this book or to the website. There is also a resource chapter at the end of the book with links to great internet sites, other learning resources etc. Keeping with the feel of the original courses I have still included the class projects, assignments, and exercises. Although there are no grades and you dont have to turn them in, please do them for your own growth and benefit. You will learn a lot in the process guaranteed. It is highly recommended that you follow the first part of this book in order, it goes through the first class and then as you move on to the more advanced stuff you can jump around to whatever interests you. The Beginning Psy section is what the rest of the book builds from, so even if you are more adept please work through it first. Also, please know that there are no experts in this arena, and that we all grow and learn in our own ways. Take what resonates with you from this course, and leave behind what doesnt. Feel free to grow and explore in the forum, or to share this book with anyone you feel may enjoy it. You may even offer it as a free Ebook on your site so long as you agree to the following Terms: This book may be distributed FREELY, without Charge, not as a bonus for paying for something else, but FREELY. file:///C|/Business%20Stuff/Tarot%20Site/psychicskillsclass/courseintro.html (1 of 2)3/7/2004 8:54:39 AM Introduction to Psychic Skills Development It must remain UNALTERED, do not edit things out, do not present it as your own work. This book may not be reproduced in any other form without express written permission from the author. It may not be excerpted etc. It must be  distributed in its entirety. If you agree to those very simple terms I encourage you to share this book with others :). Should this book be a help to you, and you find you have learned a lot from it, please consider making a small donation. To date I have received one donation, although hundreds have used this content. I use the proceeds to keep my site up and running and to continue to develop/promote great free content for the seeker. Your gifts are great Karma and greatly appreciated as they allow me to continue to offer great services and information, I thank you 🙂 Click the button below to be taken to a secure server where you can donate any amount every penny helps. Return to Table of Contents file:///C|/Business%20Stuff/Tarot%20Site/psychicskillsclass/courseintro.html (2 of 2)3/7/2004 8:54:39 AM Developing Psychic Abilities: Things to Consider This Free Ebook brought to you by SpiritualGuidanceTarot.com Important Things to Consider Before Persuing This Path I would like to take this time to discuss a few issues that I feel are important to consider. Developing psychic abilities is not the same as pursuing spiritual growth. One does not have to be enlightened at all to use these abilities, this being said it is always important to be cautious about whom you trust, and first and foremost you should learn to trust yourself. Although I do approach psychic ability from a Spiritual perspective, psychic senses are only one aspect of spirituality. Many people get sidetracked on developing these abilities and forget to explore other areas of spiritual growth. This is a mistake, and that is why I am writing this in big bold print on the front of this book. I encourage all of you to further explore and walk your path, the truth will set you free, but each persons path to the truth is uniquely different. Dont expect developing your psychic skills to enlighten you or make your life easy. Psychic skills alone do not hold the keys to magic power or ha ppiness etc. Happiness is not a quest it is  a choice, and work with Spirit is wonderful, but you have to walk your own path. We are all on our personal path to the truth, and many are the paths that lead to it. There are no simple solutions so dont have unrealistic expectations in this area. Psychic abilities can enhance your connection to the Holy Spirit, to your own inner Spirit and help you to be more receptive to assistance from the Angels, Ascended masters, guides etc., but that brings me to my next important point. Dont give away your personal power! I was very surprised when I was teaching these classes online, by the number of people who incorrectly answered a question from the first course. The question said True or False: Spirits always have our best interest at heart and know more than we do so we should always listen to their direction. False is the correct answer, most answered true. I would like to state that it is always important that what you receive feel right to you. Often our ego will tell us what we want to hear and mask itself as spiritual guidance. There is a part of each of us that wants to be in control, when we branch out into these areas, our ego feels challenged, this can lead us to color some of the advice we receive. One of the most difficult parts of the process is learning to be objective when dealing with yourself. This requires a willingness to be extremely honest, facing parts of yourself you may not want to accept right away. Also, as on earth, sometimes you will encounter many different personalities, not all have your best interest at heart. To be sure you are receiving good advice remember the following: Spirit will never tell you what you have to do, they may show you different options, nudge you in a certain direction, but they will never demand you to do anything. If you spirit guide is a drill sergeant, chances are you are communicating with your own subconscious or ego, and not Spirit Spirit Guides, Angels, and the Masters are here to support and lend guidance and teaching, they are not going to solve your problems or walk your path for you. Dont have unrealistic expectations, you are file:///C|/Business%20Stuff/Tarot%20Site/psychicskillsclass/thingstoconsider.html (1 of 3)3/7/2004 8:54:39 AM Developing Psychic Abilities: Things to Consider  here to learn, and they are your mentors, not your mommies. I know many who  get angry that their guides dont tell them what they want to hear, or tell them what they should do. A teacher who has your best interest at heart adn wants to love you and watch you grow is not going to give you the answers. You are here to learn, and it would be a disservice to you if you were not encouraged to stretch and grow for yourself. Truth is, there is no growth without effort and growing pains. You get the idea ;). If in doubt ASK. A true guardian spirit doesnt care if you ask him/her to identify him/herself, or if you need a little assurance. If you get negative feedback from asking for validation chances are you are not talking to an enlightened being and/or you are talking to your subconscious again. Fear and old programming do funny things to the human psyche, and as you work through these chances are you may face some demons from your own subconscious. These are most often your own fears made manifest. Knowing what this is can help you work through these things more comfortably. There is a saying that says You are what you fear I dont remember the origin offhand, but it does hold great truths. Spirit will always talk to you with respect, which doesnt mean that they dont tell you how it is, or sometimes share things that youd rather not hear. There is a degree of integrity like no other, and they expect that respect and integrity to be reciprocated, so approach this with an open heart and mind, gratitude and respect folks:) use discernment, and know that you are in control of your own destiny. I recommend getting in touch with your soul first, work through any fears or misgivings you may have, we touched on this a bit previously, but many people have a big sense of disconnection from God/ Creator and this needs to be bridged to be the most successful. Cultivate a habit of expressing gratitude and compassion. These two emotions come from purity of spirit and not from ego, remembering to be thankful and compassionate brings humility, and shows your sincerity. This is where our true power lies, in our spirit, not our minds ;). Again, lets review. Psychic abilities and the extra senses are present in all beings. Some choose to develop them from a place of ego, to impress people, or to try to control others. Unfortunately, as with any other skill it can be used for noble intentions, and for purposes not so noble. I choose to persue psychic skills from a spiritual perspective, where they become a tool along the individuals spiritual path to God and to Self-Realization. I know some write to me and say I dont  believe in God you shouldnt teach that God is necessary. Well Im sure for these people that is correct, but for my experience, a connection to God is necessary because that is who I am. I believe God to be the inherint intelligence and source of energy present within and beyond all beings. I believe we all are connected through the same source ie God. My beliefs however arent important, they arent the only ones, and anyone with any belief system can use this course. I wont modify it however ;), so you will get bits and pieces of my own philosophy throughout. I can only share my perspective. If it offends, then this course may not be for you. As with anything in life, take what works for you and leave behind what does not. file:///C|/Business%20Stuff/Tarot%20Site/psychicskillsclass/thingstoconsider.html (2 of 3)3/7/2004 8:54:39 AM Developing Psychic Abilities: Things to Consider I recognize these abilities to have great healing capacity, and to be empowering. That being said developing psychic skills is not synonymous with spiritual growth spiritual growth is a life long process embarked on by each individual soul. Some people mistakingly believe that developing psychically will make them more enlightened or spiritual and therefor make life easy. Those who believe this are often in for a big disappointment. It is also important to say here that it is important not to become distracted by psychic abilities again it is only one aspect of development. They are a tool, not the be all and end all. If you get hung up on it you stop growing and then the abilities that were intended to be for your highest good end up sabotaging you. You should be willing to continue to persue growth in all areas. Love and blessings, and enjoy exploring the rest of the book 🙂 Return to Contents file:///C|/Business%20Stuff/Tarot%20Site/psychicskillsclass/thingstoconsider.html (3 of 3)3/7/2004 8:54:39 AM Download Free eBook Psychic Skills Development Free e-Book Psychic Skills Exploration Development This book combines much of the information that was contained in my psychic development classes. I dont teach classes formally any longer, so I decided to make the information available for free. This book provides a comprehensive look at psychic abilities, what they are, how they work, and how to develop them through a variety of activities and exercises. Main Menu As this is another free resource I am providing I ask that all of you respect a few rules. Please download only one copy to save on Bandwidth. The more copies downloaded the more I have to pay in server fees. If you dont want a copy on your PC, you can also view all of the content online as well HERE Please feel free to share it with others, but Please do NOT alter the content, sell the book, or use it as an incentive to get other people to buy your products/services etc. Other than that, Im pretty flexible ;). So, if you agree to these simple terms you can begin your download below. This file is an executable file .exe format. Download it to your computer and save it on your own harddrive. keep track of what folder you save it to, then click it and it runs itself. *Please note I am revamping this file to add more material to it and to fix a couple of bugs, this file will be placed again for download ASAP. In the meantime enjoy reading the material on the site. This Free Ebook brought to you by www.MysticalTreasures.net Below is one of several articles I have written. If you would like to read more of my writing visit my public portfolio for a range of different self-improvement/psychic related articles Psychic Phenomenon: Gifts, Powers, or Abilities? In my work as a psychic who seeks to mentor those developing their own skills, I find it important to discuss this subject. I refer to psychic abilities as just what they are skills or abilities. The other terms, gifts and powers, I find to be damaging as they infer that this is unattainable by others, or that psychic senses are much more â€Å"supernatural† than they actually are. Often I hear others speak of their developing abilities as â€Å"gifts†, as though they were so special that God gave them this unique and special ability and not others. Unfortunately, many famous psychics also do this, insinuate that some great mystical super-secret society power has been bestowed on them. This is harmful to those who would love to develop psychically but feel that they â€Å"arent enough† somehow, or havent been â€Å"chosen†. Are psychic abilities gifts? Indeed they are. Those of us who have developed them recognize that we are blessed, but I also recognize that every breath I take on this planet is also a gift. I also know that we all breathe. Therefor oxygen, while still a beautiful, precious gift that should not be taken for granted, is something that we can all partake in. Psychic ability is no different. Just as everyone can pick up a  pencil and write with it, everyone can also learn to develop the intuition to some degree. Not everyone will become a pulitzer prize winning novelist, or famous poet, but that doesnt stop all of the rest of us from writing, so why should it stop beginners in Metaphysical studies from even trying? It is amazing to me the number of people who come to me and say â€Å"I dont think I am gifted† or â€Å"Can you tell me if I have gifts?†. My answer: Are you standing here, breathing, having a life experience right now? then yes you are gifted. The key is not focusing on lack or what one doesnt have, but appreciating what is. What we believe tends to become self-fulfilling prophecy. Psychic abilities are not elusive foreign phenomenon that only the chosen few can bring forward, they are an innate set of senses, hidden deep within the psyche and soul of each being that must be allowed to come forward. Many people dont agree with this, they believe that because they want psychic abilities that they must already be allowing it and it just isnt coming. This is very untrue. Developing these skills means adjusting to a different reality that what is presently understood and accepted both by society and the individual. The body/mind have a natural resistance to this in place as a protective mechanism. In order to reach our fullest potential psychically, we have to work at peeling away the barriers. It can take considerable time and effort to allow these abilities to manifest to their fullest potential, and as with anything worth having they require sincerity, persistence, and dedication. file:///C|/Business%20Stuff/Tarot%20Site/psychicskillsclass/psyskills.html (1 of 2)3/7/2004 8:55:01 AM Untitled We live in a society that pushes heavily the â€Å"instant gratification† syndrome, and this tends to cause many developing psychics to throw in the towel much to soon. When we add the stigma of â€Å"being gifted† to it, many dont even try at all. They are falsely led to believe that these abilities just manifest in others who have been fortunate enough to have them bestowed upon them by Creator. News Flash, God/ Creator loves all of creation, so why then would He/She/It only give gifts to some of the Earths children and not  to all? Thats not unconditional love, but it is a human condition ;). Every one of you reading this also has psychic ability, and yes it is a gift, but so is everything else. Another word I hear misused a lot is â€Å"powers†. Psychic ability does not give us â€Å"power† over anyone, and those psychics who believe it does usually find their careers short-lived, or find that Karma catches up eventually. Any genuine psychic is humbl e enough to tell people that they too can do what he/she is doing. A good psychics goal is to empower others not to wield some false sense of power over them. When I hear psychics and/or aspirants refer to their â€Å"powers† it is one of my biggest pet peeves. That word implies not only that it is a super secret society elite thing again, but also propogates fear and contributes to the already abounding social ignorance surrounding psychic phenomenon. Those who do this to puff up their own egos by portending they have super-hero like â€Å"powers† make it difficult for genuine psychics to get established and the outlook for ever being taken seriously in our field becomes even more grim. I have the upmost respect for psychics and healers as well, who seek to empower others by demystifying this process. John Edward is one prime example of a mainstream psychic who has done a lot of work in this area. Thanks to his work, more people are seeing this as something that is not just a power for the chosen ones, but something anyone with the dedication to do so can develop. I hope that as more of us establish our careers we will also take the â€Å"high road† and continue to promote more personal empowerment and less hocus-pocus. Knowledge is the true â€Å"power†. *~*~*~*~*~*~*~* Christin Snyder is an author, psychic, mentor, and pesonal success coach. She works on demystifying psychic phenomenon and helping others to expand their consciousness. Visit her website today for free guided meditations, spiritual guidance tarot readings, free psychic skills development courses and more: http://www.spiritualguidancetarot.com Return to Table of Contents file:///C|/Business%20Stuff/Tarot%20Site/psychicskillsclass/psyskills.html (2 of 2)3/7/2004 8:55:01 AM Untitled This Free Ebook brought to you by www.MysticalTreasures.net Formatting Journals to help you through this book and the course contents: Formatting your Main Journal For your main class journal, I recommend buying a binder with loose-leaf paper and divider tabs. This allows you to move things around, and easily keep things divided into organized sections. You can add and remove material also. You will want a journal section for each part of the course. Exercises should be recorded in your journals. Also post to it daily if you are able about any insights you receive etc. You will enjoy referring back to this later on. Spend some time on your journal. It doesnt have to be expensive, but spend some time making it and personalizing it. Make it special and all your own. As time goes on through the course you will get very attached to your journal and it will hold reviews of all of yoru progress. I can tell you that honestly through this process I often neglected my journal, thinking I wouldnt forget certain experiences etc.. and I really regretted later on that I didnt write things down as I worked on them. That practice would have saved me a lot of repetition and heartache, so please be persistent in keeping yoru preogress recorded. You will be glad you did. Formatting your Dream Journals: Dream journals are personal and all your own. I suggest having two sections, one where you record dreams, and another where you list your common symbols, recurring themes, anything extraordinary that occurs, etc. This will be your own window into your soul, and developing your own personal dream dictionary of sorts is far more effective than using a standard dream dictionary. Although some meanings are somewhat universal, that isnt necessarily true. I suggest a small journal that can be kept easily and unobtrusively by your bedside. This will ensure easy access enabling you to record more of your dream experiences. If you find that writing dreams down doesnt work for you and you are able, buy a small tape recorder and keep that by your bed. When you wake you can record a message for yourself. This may also help those of you who forget very quickly upon waking. Return to Table of Contents file:///C|/Business%20Stuff/Tarot%20Site/psychicskillsclass/journals.html (1 of 2)3/7/2004 8:55:0 1 AM Untitled file:///C|/Business%20Stuff/Tarot%20Site/psychicskillsclass/journals.html (2 of 2)3/7/2004 8:55:01 AM Psychic Skills Exploration Development This Free Ebook brought to you by MysticalTreasures.net Beginning Psychic Skills Development : Lesson I Learning to Still the Mind This is the first step in learning basic meditation methods and in preparing yourself to receive the subtle messages of Spirit communication. Our first lesson delves into learning to relax our conscious mind. Often this is the most difficult part of the whole process, learning to still our thoughts and come to an inner sense of calm quiet. Remember this is a new habit you are developing and plan on sticking with it without immediate gratification. More than learning to absolutely silence the mind, it is more of a process of learning to take control of your mind/thoughts. Knowing where they go and why, and how to bring them back to center and quiet them as much as possible. You will want to work with this lesson first, until you are fairly comfortable with it before attempting to move forward. This is important so that you proceed step by step and not sabotage yourself by trying to do everything at once. Even if you are an all or nothing type, please do this step by step, taking as much time between lessons as you need. 🙂 Youll be happier with the results if you do. It is important to learn how to control and be conscious of our thoughts and emotions to be effective as a psychic and/or to be successful in meeting our guides. By being able to control our response to outside stimulus, we are better able to tune in to the more subtle frequencies involved in using the extra senses and/or communicating with spirit. There are a few things to remember: 1) Dont struggle trying to force your mind to be silent, in the struggle itself you create more thoughts and sabotage the process. You should not latch on to thoughts either, let them float by you, acknowledging your willingness to release them. 2) If you dont succeed at first dont give up. It takes time to  develop a new habit. Dont be hard on yourself if you just dont get it the first few times. .. anything worth doing is worth the effort, and trust me this is worth the effort. the benefits are not just in developing psychically, the benefits of meditation are numerous and include increased energy, clearer thought process, improved health on many levels. 3) Remember to find a time where you will not be interupted and a place as free from outside interference as possible. No music, TV, etc. There are times when you can use soothing music, but for the purpose of psychic development it is best to have a very quiet environment. It makes it easier to pick up on subtle energies around you. As you start, you may wish to select a specific time of day, each day or as many days a week as you can. You will want to start off with a 5 minute time frame which you can increase as you progress. By choosing a specific time of day you are developing a habit, conditioning a response pattern and preparing your body and mind for the process of Meditation. file:///C|/Business%20Stuff/Tarot%20Site/psychicskillsclass/lessonI.html (1 of 3)3/7/2004 8:55:01 AM Psychic Skills Exploration Development Once you have become more adept at relaxation and meditaiton you can remove the scheduled time and increase your meditation time, but for our purposes here, 5 minutes per day at around the same time if possible. Use this time to just deeply relax and become aware of yourself, the environment you are in, etc. etc. Total awareness naturally expands the consciousness. Remove yourself from as much outside interference as possible.. if earplugs or covering the eyes helps you please consider adding them to your routine. Learning to Relax the Mind: Once you are ready to begin, stretch out and release any tensions you may be feeling in the body. You will want to do this exercise sitting and not laying down as we dont want to indicate to the body that it is time to sleep, just simply relax. Sit in a comfortable but firm chair, not one that you slump down into.. you want to sit up straight with your back against the back of the chair, feet flat on the floor, and arms either rested gently on th e arms of the chair, or down to your sides. You should be in an attentive but relaxed position. Once you are  situated take a deep breath in through the nose and breath out through the mouth making the exhale longer than the inhale. As you exhale focus on pushing out any negative emotions, stress, etc that you may have built up within you. Do 3 -5 breaths, whatever it takes to help you start to feel the body relax. Each breath should have you relaxing even further. Once you have done this just sit with your eyes closed. Try to just focus on the stillness. If thoughts seem to keep coming dont struggle against them trying to push them down just allow them to come and go gently. Remove yourself from your thoughts and watch them float by. You Don t want to attempt to catch them and analyze them, and you dont want to struggle against them they just are, you just are. You can also do a visualization. Imagine yourself sitting in a quiet theater, there is a screen in front of you. On the screen appears anything that you need to know, that your higher self wishes you to know. Dont try to analyze the symbols, colors, or other messages, let them float on the screen. Here there is no time limits , pressures, or outside influences, this is just you in the fullness of the present moment without regard to past or future. Enjoy being in this moment a while longer and then gradually bring yourself back with a cleansing breath. Repeat this exercise until you have come to a place where you are comfortable in redirecting random thoughts for a minute or more before moving on. This most likely will not happen right away, so please dont get discouraged. Continue to practice this daily as you can. As you get into this more you will find the time you spend may naturally increase just because of the sheer pleasure of taking a break from our busyness. Thats great and even if you dont get this right file:///C|/Business%20Stuff/Tarot%20Site/psychicskillsclass/lessonI.html (2 of 3)3/7/2004 8:55:01 AM

Writing Style :: Writing Style Styles Essays

Writing Style When constructing a piece of writing, a student may sometimes find herself struggling to remember grammar rules or style principles. A handy reference guide would help her out immensely. William Strunk Jr. and E.B. White’s book, The Elements of Style, and Joseph Williams’ book, Style: Toward Clarity and Grace, assist writers improve their work in various ways. Strunk and Whites’ book took a simple approach, while Williams went more in-depth, with elaborate explanations and varying choices for each writing style. Strunk and White’s approach was directed towards basic principles of composition, elementary rules and a general approach to style. Each principle was stately plainly, but without much explanation. Rules were meant to be strictly followed, and not questioned. They weren’t hard to follow, but some did seem unhelpful. An example is Strunk and Whites’ rule about not using the word â€Å"nature†; they believe that â€Å"the reader cannot tell whether the poems have to do with natural scenery, rural life, the sunset, the untracked wilderness, or the habits of squirrels† (53). This rule seems strange to me. Nature doesn’t need to be that structured. But, possibly the odd aspects of this book are connected to the date it was written. Strunk and White’s book was first published in 1935, and revised over the years. But, somehow the book hasn’t grasped the idea of change. The book seems to still be stuck in 1935; for instance, some of the examples refer to Moses and Isis. As we discussed in class, this seems fairly outdated. I’m ashamed to say I’m even unaware of who Isis is. Strunk and White also warn against using the phrase â€Å"the foreseeable future†, stating it is â€Å"a clichà ©, and a fuzzy one†¦How much of the future is foreseeable?...By whom is it foreseeable?† (Strunk and White 59). I don’t quite understand this rule; it seems old-fashioned to advise against referring to the future. It seems useless and unnecessary to state. Other principles in Strunk and Whites’ book were useless, as well. One rule describes the use of the word â€Å"clever†. Strunk and White claim that â€Å"the word means one thing when applied to people, another when applied to horses. A clever horse is a good-natured one, not an ingenious one† (Strunk and White 43). I may seem picky, but this just seems ridiculous. How often is a person going to write about a clever horse? Not only were many principles in Strunk and Whites’ book useless, but many were also vague and unclear.

Red Bull Case Analysis

Red Bull Case Analysis Purpose: to provide the chain of strategies Red Bull used to develop their brand equity and global market dominance in the energy beverage industry. Target Market: Red Bull does not target to a specific demographic or psychographic. Its strategy is to reach to a relatively broad consumer base. The target is anyone who need energy boost to combat their mental and/or physical fatigue. Red Bull knows their consumer base mostly involves students, drivers, clubbers, business professionals and athletes. Marketing Mix:Product: Red Bull offers a premium energy drink supplement that provides essential ingredients to rejuvenate the mind and body. Red Bull consists of energy-enhancing ingredients: caffeine, taurine, and glucuronolactone packed in a 250 millilitre can. Price: Red Bull prices one 250 millilitre can at a premium price between $1. 99 and $3. 00 which makes it significantly more expensive than traditional soft drinks. Their pricing strategy is to charge at lea st 10 % greater than the most expensive competitor reinforce their position.Promotion: Red Bull relies on one of the most effective forms of marketing, â€Å"word-of-mouth†. Along with the word-of-mouth strategy they also do event sponsorships, sampling programs, point-of-purchase marketing, athletic endorsements, and electronic media buys. Red Bull Mystic: When the product first lunch Red Bull created a buzz by putting empty cans in bars and night club to make the consumers believe that it was a popular product. As a result the consumers started talking about and want to try it out of curiosity.Event Sponsorships: Event sponsorships greatly increase the recognition of the brand. Red Bull currently has ninety individual events that have been created from the ground up. Most of the events are non-mainstream sports events that are typically extreme sports. Red Bull invests in doing their own events because they control everything and strive to make the event very unique, so the y can get into the media. Athlete Endorsements: The athletes Red Bull endorses are carefully select for their individual qualities that fit with the brands personality.Red Bull would simply make the drink available to the athletes during their competition where they would sample it and then potentially become frequent users. When a particular athlete that fit with the brand would become one of their frequent users, Red Bull would then make a sponsorship deal with that athlete. Sampling: Sampling is the most essential aspect of Red Bull’s marketing efforts. Red Bull offered samples specifically to consumers at music concerts, sport events, highway rest areas, and higher education campuses.Red Bull assembles a team of college students to go out and encourage other to sample the drink, conduct research on drinking trends, implement on-campus promotions, collect customer feedback and educate the consumers about the product. Point-of-Purchase: Red Bull has its own miniature glass refrigerator with the brand logo on it. Red Bull also made sure that the refrigerator was place in a prominent location in the environment. Unfortunately some places do not allow Red Bull to use their own miniature refrigerator, in this case Red Bull in the existing store refrigerator.Traditional Advertisement: Red Bull uses television ads, print, and radio advertisements. The television ads are a short animated commercial that clearly communicates the product benefits through intelligent dialogue and scenarios. The message in the commercials is â€Å"Red Bull gives you wings† and this message correlates directly to the brands positions. The commercials fitted well with the global market and reached a wide target audience because of the usages of well-known animated characters and simple universal concepts. Place: Red Bull is sold in the global market, but there are a few countries hat prohibit the sale of Red Bull because of specific ingredients and incidence in which Red Bu ll may have causes health complications. Those countries are France, Norway, and Denmark. In the countries that do allow the sale of Red Bull, it can be found in bars, nightclubs, convenience stores, school campuses, gas stations, and other places where the company believes their target will need an energy boost. Brand Strategy: The brand strives to continue to be the leader in energy drinks and upheld brand position and appeal.It is ideal to the company to keep the buzz of Red Bull prevalent in the mind of the consumers as well as innovate and retain current users. Brand Position: Red Bull is positioned as a premium energy-boosting beverage that revitalizes the body and mind. Points of Parity: In the saturated market of energy drinks they all claim to boost energy and performance. The ingredients in the majority of the drinks are similar containing b-vitamins and significant amounts of caffeine. Similar brands are: Lucozade, Monster, Rockstar, and Full ThrottlePoints of Differences : Red Bull technically exploited the energy boosting drink market. There large focus on word-of-mouth and large network of unique sponsored events keeps their brand fresh in the consumers mind. The are considered a premium drink with premium benefits because of the pricing and packaging appeal. Unlike their closest competitor the can focus exclusively on the Red Bull brand and continue to market towards local target markets instead of marketing to the masses as a whole. Core Brand Associations: Red Bull is associated with their extreme sports and athletic endorsement.The events are unique and gather big media attention due to the uniqueness and hype. When a spectator is watching a Red Bull event they can expect to see something exciting because of previous Red Bull phenomenon. Red Bull has its own soccer team, Formula One Racing team and NASCAR team. If the sport is not a typical mainstream sport, Red Bull logo will probably be found at the sporting event. Other associations are: * Music Concerts * Festivals * Nightclubs * Alcoholic Beverages Brand ElementsLogo and Slogan: The logo is two red bulls facing toward each other as if they are going to collide in front of a yellow sun. The logo appears to be oriental theme and its significance probably is from the Thai energy drink, â€Å"Krating Daeng† that inspired Dietrich Mateschitz. The slogan is â€Å"Red Bull give you Wiiings†. Packaging: Red Bull uses a silver and blue 250 millilitre can with the Red Bull logo. Under the logo are the words â€Å"Energy Drink† and the phrase â€Å"Revitalizes body and mind† both, which effectively communicate the beneficial properties of the drink to the consumer.The silver and blue pattern on the can is really effective in the brands salience and the cans are mostly sold in singles, but are offered in convenient packs priced the same amount as if each can is sold separately. Brand Mantra: Revitalize body and mind Four Steps of Brand Building Brand Salience: The aluminium and blue can pair with the logo â€Å"two red bull and sun† is highly associate with the brand. Brand Performance: Red Bull small premium can is thought of as being very effective and provides an energy boost for anyone who needs revitalization.Brand Judgement: Viewed a being performance enhancing fuel and cool. This is mainly due to brand association with extreme sports and events. Red Bull is judged one of the strongest because it comes in a one 250-millilitre can Brand Feelings: Extreme, potent, excitement, revitalizing, cool, extravagant, premium Brand Resonance: Red Bull has high brand loyalty in the global market place. Consumers have high attachment and need for the product. The communities of extreme performers and extreme sports athletes, college students, and partiers have high loyalty.Red Bull has high engagement with consumers, often offering deals and promotions for their events and regularly will visit a college campus or event to handou t free Red Bull. It is even a popular alcohol mixer. Distribution: To ensure the quality and consistency of the point of purchase display, Red Bull employs their own delivery drivers to delivery the beverage and restocks the refrigerators. The product can be found at most convenience stores, trendy locations, and nightclubs. Brand Image: Health concerns have been an issue for Red Bull since its inception.There was one incident in particular with, Ross Cooney, a basketball player from Ireland drunk four cans of Red Bull before playing a game and died of Sudden Arrhythmia Death Syndrome. There was never a firm conclusion that his cause of death was because of the four cans of Red Bull, but recently a consumer did die because of drinking too many Monster energy drinks. Monster is Red Bull’s leading competitor and this incident can negatively affect Red Bull even though it was a competitor’s product that cause. The negative results that could affect Red Bull from Monsters case are: * Consumers might become wary of energy drink Implementation of stiffer food regulations in the US market and global markets * Brand equity could be compromised due to consumers perception * Make formula less potent * Change packaging and include a warning for excessive drinking * The positive effects from Monsters incident are: * Red Bull may gain the market share Monster could possibly lose * Consumers may trust Red Bull more since it has never been linked to the actual cause of death. * Increase in their brand equity Recommendations/Conclusion: I recommend that Red Bull should continue to innovate and expand.The all-natural and organic industry is increasing and people are looking for energy products that are natural. There are a few energy beverage companies that are in that market already and Red Bull could enter it with no problem due to their brand equity. With that said, I recommend a few brand extensions. Other companies have different types such as a coffee versi on or a weaker version. The different brand extensions would satisfy needs in other submarkets that exist Red Bull just has to make sure they do not confuse the consumers and target the products strategically.Red Bull has already began releasing and testing a small variety of flavours and I believe this is a good idea because I know from reviews and first hand experience that some people do not like the smell or flavour of the original beverage. I believe Red Bull’s advertising does a good job appealing to all the consumers’ lifestyle stages and appeals to the broad target. I believe Red Bull is doing a good job innovating their event marketing upping the ante every time. For example the Red Bull near space jump.

Lord of the Flies - William Golding Book Review

In the story the lord of the flies paints a clear picture on how the human behavior can be highly influenced by the society. In the story the laws and rules put a clear show of the need of rules and regulation in order to keep the human dark side in place. This rules and regulation usually lay down the dos and don’ts of the society in the story this is brought out clearly by how the tribe is govern by rules and the basic need for the rule is paramount in order for the individual to form any organized grouping. Moreover we also see that sin is paramount and inherent in human and civilization is depending on the man. This is seen by the fact that despite the boy being choir member they ended up committing a murder and in the longer up sinning. As one further reads the author continues to paint a picture that human behavior degenerates or generates depending on the surrounding circumstances. In the story Ralph, a natural leader tries his best to maintain peace and order among the person in the island. His quest for the order is high trampled on by the savage boys. On the other hand jack the antagonist in the story leads the boy from being civilized young men but into savages. A sharp contrast can be felt though the kind of behavior they portray in the story in comparison with the kind of behavior they end up displaying. Most of these boys were brought up in Christian set up since they were choir boys. This did not stop them from being savages .this bring out a clear picture that the current society that one lives in highly determines the kind of character one is going to present the choir boy were in a savage society and this brought out there savage character. In conclusion one can profoundly say that the present society that one lives in is a high determinant of the kind of character an individual is to display. The society that one previously lived in does not affect the character but builds a foundation of the current character. Work cited Golding, William. Lord of the Flies. Boston: Faber Faber, 1958